![]() ![]() You can use the Google Campaign URL Builder tool to build your custom URL. To track email clicks using Google Analytics, you need to set up trackable links with UTM parameters. Here are the steps for tracking email clicks using Google Analytics: Step 1: Open Google Analytics Campaign URL Builder. Tracking Email Clicks with Google Analytics Here you should see a section called Events with email opens. You can check real-time stats in Google Analytics by navigating to Realtime > Events. Step 5 – Check to see if Google Analytics can capture email opens. After opening the test email, check Google Analytics for the events and conversions. If you use the GMass add-on with Gmail, you can easily add the HTML code here:Īfter you have finished composing your email, send a test email to yourself. Instead, you should paste your HTML code into the Gmail Compose window using Chrome’s Developer Tools, as explained here. So if you paste a “raw” HTML pixel tracking code into the Gmail compose window, it won’t render - it will just appear as plain text. Remember that specific email programs, such as Gmail, don’t have an option to compose HTML emails. Place this tracking pixel at the bottom of the email to minimize mail loading time. The next step is to embed the tracking pixel in your email and send it. Step 3 – Embed the tracking pixel in the email body. Here is a list of all the recommended fields for the tracking pixel: The tracking pixel will start with the following code, and you need to add additional parameters as explained below: Then, when an individual reads that email, their email client attempts to retrieve/load this image and transmits tracking data to Google Analytics servers, which you may see in your Google Analytics account. To track the email opens in Google Analytics, you must embed a tracking pixel within the email body. If you already use a Google Analytics account to analyze your website’s traffic, you may also use that to track emails. To begin, you must sign up for a Google Analytics account. Here are the steps for tracking email opens using Google Analytics: Step 1 – Sign up for a Google Analytics Account The email tracking pixel is a small JavaScript code that sends information about the email open to Google Analytics. To track email opens with Google Analytics, you need to add a “tracking pixel” to your email. How to Set Up Google Analytics Email Tracking Tracking Email Opens with Google Analytics We will also cover the limitations of Google Analytics email tracking and how GMass can handle it better. In this article, we’ll show you how to set up email tracking with Google Analytics and GMass and compare the two. For example, it can provide you with detailed reports about who opened and clicked on a link in your emails. It provides more accurate information about your prospects’ actions with email than Google Analytics can. GMass, on the other hand, is built explicitly for tracking emails. It does provide some data on how the campaign performed, but it does not provide individual user metrics, which are essential for email campaigns’ success. However, it isn’t the most recommended tool for email marketing. Google Analytics is one of the most commonly used tools for tracking a website’s or campaign’s performance. ![]() Understanding how recipients engage with and respond to your emails can help you optimize your campaigns for better results. Email tracking can help you assess the success of your email campaign. ![]()
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